Sports marketing group to provide intelligent fan engagement solutions with Israeli tech-startup
Frankfurt/Tel Aviv, Germany/Israel – Infront has extended its involvement within the digital solutions space through a long-term exclusive partnership with Israeli startup and chatbot specialist Tokabot. Tokabot is the first intelligent fan engagement and monetisation platform for the sports and entertainment sector worldwide.
The Tel Aviv-based startup developed a platform that uses chatbots to interact with fans and create dynamic content based on collected data. As a digital chat partner, Tokabot responds to fan impulses and conducts real-time conversations in the right context and at the right time. Additionally, the platform creates monetisation opportunities for brands and right holders via fan chat groups.
Introduction to the German market
As part of the collaboration, Infront will introduce Tokabot's solutions to the German market as exclusive representative. It will act as a single point of contact for future clients and take full responsibility for the project management of all subsequent agreements.
Tokabot CEO Yaniv Levin said: “We are thrilled to partner with a market leader such as Infront, providing their customers with the Tokabot experience, enhancing football fans' experiences. We believe that social fan engagement, using Tokabot’s unique approach, is key to the future of the entire sports ecosystem and will unlock new opportunities for all stakeholders."
Relevant content at the right time
Stephanus Tekle, Director Client Solutions of Infront Germany said: "With Tokabot we reach the next level of fan engagement. The platform reaches fans exactly where they are most active – in the direct vicinity of sports and other events. Relevant content at the right time not only serves the needs of consumers, but also creates new sales potential for rights owners and brands. We look forward to a successful partnership with Tokabot.”
Tokabot is a new and intelligent fan engagement platform. It leverages millions of digital fan interactions to drive new revenue streams, by dynamically creating and distributing contextual interactive content when and where fans expect it, monetising the fan's excitement and loyalty.
Tokabot's unique technology creates personalised interaction with the fans based on machine learning and big data analysis, providing customer's insights and familiarity with their fans, maximising the business opportunities for clubs and commercial stakeholders, alike.
With more than 1,000 employees and 39 offices in more than 14 countries, Infront is one of the leading international sports marketing groups with a comprehensive portfolio of top associations and sports clubs. The company covers all aspects of successful top-level sporting events - from the distribution of media and marketing rights over media production up to operational implementation and digital solutions. The company, which is headquartered in Zug, Switzerland, operates 4,100 event days per year. In November 2015 Infront was integrated into the Wanda Sports Group.