Former advertising partner expands positioning at top international men's handball tournament with new agreement
Zug, Switzerland – LIQUI MOLY, the German manufacturer for motor oils, has been unveiled as one of eight official sponsors of the Men's EHF EURO 2020, upgrading their previous advertising partnership agreement.
The agreement was brokered by Infront, EHF's media and marketing partner.
LIQUI MOLY will benefit from increased exposure at next year's flagship men's handball event with the company's logo featuring prominently along LED boards and across all advertising materials.
It also opens up the possibility for the company to create on-site activations, both in the fan village and during half-time.
The 2018 edition of the tournament enjoyed a cumulative TV audience of over 1.05 billion across 175 territories.
The Men's EHF EURO 2020 takes place in Sweden, Austria and Norway from January 9-26.
Infront is a leading sports marketing company managing a comprehensive portfolio of top properties. Infront covers all aspects of successful sporting events, including the distribution of media rights, sponsorship, media production, event operation and digital solutions. Headquartered in Zug, Switzerland, Infront has a team of around 1,000 staff working from 43 offices across more than 14 countries, delivering approximately 4,000 event days of top class sport around the world every year.