FIS Alpine World Cup

From October to March, the Audi FIS Alpine Ski World Cup keeps fans in suspense for the entire winter season. Comprised of five disciplines, the races are held in top resorts across 12 countries, attracting a truly international audience.


Ultimate ski competition

Infront offers centralised sponsorship opportunities for 52 out of the 79 races. Through a collective marketing approach, sponsors can choose from five different TV-relevant sponsorship packages (for a maximum of seven sponsors per race), offering brand exclusivity on the course section booked – taking advantage of banners and inflatables, as well as onsite promotional activities and logo on all online and printed materials. Post-season reports provide a comprehensive analysis of visibility, confirming clients' return on investment.

Comprehensive media coverage

Offering international media rights for the entire Alpine World Cup excluding Austrian and Swiss races, the rights encompass all forms of television, Internet and mobile, both for linear and on-demand. Every week, the TV magazine programme – FIS Alpine Ski World Cup Report - contains 25 minutes of race action, interviews, profiles of top competitors, venue presentations, and backstage shots. Customised highlights, releases and interviews can be produced immediately after the races. Infront also holds an extraordinary range of archive footage which can be customised to meet broadcaster needs. Each season a cumulative audience of approximately 2.8bn are reached on TV from nearly 4,200 hours of broadcast time.

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