Part of the FIS Ski Jumping World Cup, the Vierschanzentournee - as a highly prestigious ski jumping event, features four competitions over ten days. Held across four famous hills in Germany and Austria, an impressive +125,000 spectators gather onsite each year.
Established winter highlight
The Vierschanzentournee, is like no other winter sport event and offers a highly exclusive sponsorship platform that elevates brands along with a 65 year old tradition. Partners benefit from comprehensive advertising opportunities in prime locations at the event venues with guaranteed exposure in camera view. Depending on the package, rights include BIB numbers, starting installations, LED board advertising, and inflatables. In addition, there are promotional and marketing activities on site at the events together with a VIP ticket and hospitality component.
Massive appeal and exposure
As a highlight of the ski jumping season, the Vierschanzentournee 2015/16 achieved a total cumulative audience of 135 million TV viewers and over 442 broadcasting hours. Media interest is widely spread across Europe, with Norway having top-market share of 75.3% at the competition day in Innsbruck. Within Germany, last year's Vierschanzentournee was followed by a cumulative audience of 37.41 million live on German television (ARD/ZDF) and by a total of 4.28 million on the Austrian public broadcast channel ORF. The absolute highlight was the popular New Year's event in Garmisch-Partenkirchen where more than 6.4 million enjoyed the event live on TV in Germany. In addition, 126,500 visitors were on site over the four competitions.
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German Ski Association extends media partnership with Infront for FIS World Cup events until 2025/26
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